• Developing on a Tight Budget: How to stretch that dollar during development.

    There are some great ideas out there. You may have one! The reality involved in putting that idea to work is often much greater than we can surmise – after all, it’s hard to know what you don’t know! That’s why I decided to put together this little guide. I was once a poor lad

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  • Help! My Designer Quit On Me

    I see it all too often — Site owners invest their money with the wrong person and suddenly the designer they hired disappears. They didn’t vanish into thin air, they quit. They stopped returning messages. There are not answering phone calls. Work on the site has ceased all together. Now you’re stuck. It sucks! I

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  • Why Your Website Sucks (and How to Fix It)

    Your site is not getting the results you wanted. Let’s look at the most likely reasons why this is happening. 5. You’re Being Too Trendy. Every other week some design element is being picked up and spread across the web. It spreads like a virus – parallax scrolling, messenger bots, the “connect the dots” style

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  • What do you need your site to do?

    One of the first things good web designers do is try to understand what your site needs in order to meet your definition of success. Take a look at this list and let me know where you stand! – Show only the most basic information about my business (logo, business name, location, hours, phone number,

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  • How do I create good content for my website?

    Creating good content for your website is one of the most difficult parts of being a site owner. You may want to enlist the help of a professional copywriter if writing isn’t your forte. Content usually consists of “copy”, or written text. It doesn’t have to be: you can use videos, photographs, graphs, infographics, music/audio/sound

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  • What to expect when designing a site with me

    How it works: A step-by-step guide to what you will receive when you hire Casey Dwayne to make your website. It’s important to know what you’re paying for when it comes to building a website. Professional web development is a sizeable investment. The work provided should yield a positive return on that investment. I’ve created

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  • Why you shouldn’t edit your own website.

    Everyone wants to build a great website. It’s a new age. Professionals, businesses, institutions – everyone needs a site to get the word out about what they’re doing and what’s going on in the world. While many already have a site (some in dire need of a redesign), there are still a few newcomers and

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  • NodeJS – What it is, and why you should be using it.

    A lot has changed in web development over the last few years. One of the biggest sweeping changes is utilizing the awesome development power of NodeJS. ____________________ Summary   Node speeds up development, which speeds up deliver, which reduces costs. It encourages clean, reusable modules that are available openly and freely. It costs you nothing

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  • The biggest mistakes hiring managers make

    The biggest mistakes hiring managers make from the other side of the table. I’ve been looking for work for a while now. Yes, I’m picky – I don’t apply to just any role at any place. My sights are realistic, I have the experience to back it up, but I seem to be hitting a

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  • PHP vs Node

    There are tons of PHP driven websites out there. After all, it was the go-to language of non-enterprise server-side development. It’s what WordPress, the most popular development platform in the world (unfortunately), runs on. So what is Node and why is it so popular? A major simplification would be… Node allows you to do everything

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  • Exponential Growth: The reason I spent 7 years building tools.

    It may seem silly to some that I have spent the better part of a decade building tools. After all, there are several tools out there already! Some do this, some do that. Some do things well. Some ultimately do more harm than good. There are hundreds of things that a software may need to

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  • Why I stopped watching the competition (and you should too)

    Shortly after I first started my business, I would frequently check the competition to see what they were doing. In my mind, I only had 3 competitors – this was before the big boom of the freelance  community, due in part to tools like WordPress enabling tech-savvy people to create template-based websites with little to

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  • How to deal with difficult clients (people)

    Working with others isn’t always easy. Some people are more than happy to be courteous and polite, setting aside differences to achieve a mutual goal. Others times you’ll meet people that do not play well with others, and seem hell-bent on making your job (life) as hard as they possibly can. I’ve dealt with quite

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  • The Importance of Advertising

    Advertising is a part of business. It is the most efficient way to bring in new customers, but it’s complicated. Many times businesses find that they actually lose money in running promotions. That’s all well and good if your intention was strictly to raise PR and brand value, but in most cases, the goal of

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  • The Importance of Search Analytics

    Websites are important asset for anything marketable. Customers expect a website from most any business, and knowing what your customers want is valuable information. Having a website is great, but to take that website and make it the most powerful marketing tool in your arsenal, search analytics is a must. What are search analytics?  

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  • Website Security: Preventing XSS Attacks

    XSS is short for Cross-Server-Scripting, or unauthorized code being executed in a malicious attempt to gain (or destroy) information on a web server. What this means: Without proper security, a hacker could gain access to sensitive client information, make unwanted changes to your database, or even eliminate your 1000+ customer information database in a single

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    Why marketers have a bad reputation

    After half a decade in this industry, I’ve noticed quite a lot about the way most people think about marketing. Expensive, unnecessary, and expensive. It’s true, marketing can be expensive – but so can cars. You still need a car to get where you want to go, but you don’t have to choose between driving

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  • Why your marketing isn’t working.

    After half a decade in this industry, I’ve noticed quite a lot about the way most people think about marketing. Expensive, unnecessary, and expensive. It’s true, marketing can be expensive – but so can cars. You still need a car to get where you want to go, but you don’t have to choose between driving

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  • The Dangers of the Cheapest Route

    In today’s economy, everyone is doing what they can to cut costs. Being fiscally responsible is a crucial trait in surviving a recession, however, it’s easy to sabotage yourself if you cut the meat and not the fat. What I mean is – some things make you money – like having a reputation for quality,

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  • PPS: The Key to Avoiding Problems

    PPS – At first glance you may think of Post-post script, but this is a different kind PPS. PPS is something that can save you time, money, and all kinds of headaches. It leads to a more blissful existence and a better quality of life, if used properly. So what is this wonderful device called

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    How to: Web Design

    So you want to make a website? Cool. There are many ways available to build a website these days, from custom sites like the one you’re on now to pre-made templates where you just fill in the blanks (or so they say). La web design is an art as well as a science – after

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  • 3 Things I Wish I Knew Before Starting a Business

    When I embarked on the journey to becoming a successful entrepreneur, I was brimming with youthful reverie, ready to take the world by storm and sky-rocket to the top. Oh the follies of youth. As green as my ears might have been, I was convinced that with enough hard work and perseverance, anything was possible.

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  • 5 Proven Ways to Increase Exposure (without breaking the budget)

    How a business chooses to promote itself has always been a key element in their success (or failure).  Effective promotions increase revenue and adds value to your brand. Bad promotions can hemorrhage your company now and later from reduced sales. The best methods to promote a business has undoubtedly changed in the past decade, but

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  • 7 Things I’ve Learned From Being An Entrepreneur

    When I was 12 years old I knew that I wanted to be an entrepreneur. My father owned his own business, my uncle owned his own business, and the movie Office Space motivated me to avoid becoming a cubicle casualty like it was the black plague. Every entrepreneur has a different story, but in them,

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